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“Business management used to be communication, now communication, and communication in the future.”
——The founder of Matsushita Electric Appliances Matsushita Yukisuke
After consulting with 651 companies around the world, Towers Watson found that communication may bring more substantial benefits: those companies that do better in communication management can outperform their peers by 3.5 times.
The benefits of good communication
Good communication is effective messaging and patient listening. Feeling the needs and making demands will increase efficiency and reduce waste of resources in the process. When decision-making is made, clear and clear communication enables employees to reach a consensus on decision-making and make the system more accurate and smooth. The doubts and problems found in the practice of the grassroots can only be conveyed through communication.
In addition to improving execution efficiency, communication can also form a corporate culture, establish a unified value of the team, and enhance team cohesion.
Communicate effective information to ensure acceptance and understanding
An efficient communication has two levels. First, whether the information is delivered clearly, accurately, and completely. Second, whether the other party accepts and understands.
The first thing to do is to deliver the information accurately, clearly, and completely. A valid message must meet at least three characteristics: simple, comprehensive, and systematic. Regardless of the channel through which communication, face-to-face dialogue, e-mail, meetings, or other, you must ensure that the information you pass meets these three characteristics, and your information can be effectively transmitted.
Concise, this information only includes the points that employees need to know, and no other cumbersome content; comprehensive, indicating that the information includes all the points that the employee needs to know, and no omissions; the system indicates that there is a structure that can clearly convey these points to the employees. ,logic.
Once the information passed to the employee is distorted, or the information is too trivial, confusing, or missing information, the employee cannot understand the work tasks and work requirements in a timely and accurate manner, then such communication becomes invalid communication and will therefore affect To the efficiency of employees.
After passing effective information to the employee, it is also important to ensure that the employee can accept and understand the information and an effective communication is completed. If only the transmission of information, without the acceptance and understanding of employees, communication will become a one-way output of business leaders, becoming a simple "command" and deteriorating.
The core of effective communication, changing the way you talk and listen
Effective communication should be two-way.
In many companies, communication is only one-way, that is, our common managers convey commands downwards, while employees have no channel feedback, or employees only provide symbolic feedback, and these opinions are not heard and accepted.
Undoubtedly, such communication is not only helpful to the supervision and management of the decision-making level. Over time, it will also dampen the enthusiasm and sense of belonging of employees.
The core of wanting to achieve effective message delivery and proper understanding is to change the way you talk and listen. Defining purpose and describing your needs and expectations. At the same time, use less criticism, emotion, and conclusions, and use inspiration to collide with inspiration.
The way of communication directly affects the final delivery effect, as well as the attitude of the employees, which ultimately affects the cost of the company and even the cohesiveness of the team. It is definitely beneficial to learn to "speak".
Each of us will speak. But "speaking out" is a skill, and "speaking" is the skill. In life, the same is true for employees in the enterprise. In business operations, delivery of requirements, system implementation, collection of recommendations, personnel management... Every link in every job requires communication to complete.
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